Eddie the Eagle, Veritas Christian School Indians, Haskell Indian Nations UniversityĨ. Freddy Cougar, Billy Mills Middle Schoolħ. Janine Colter, Lawrence, Kansas Juneteenthġ0. Erica Hill, USD 497 Board President/LMH EndowmentĦ. Ursula Minor, NAACP Lawrence, KS BranchĤ. Demetrius Kemp, Back 2 School Douglas CountyĢ. Andrew Nussbaum, USD 497 School Board MemberĬommunity Leader-Racial Justice/Equity issuesġ. Daniel Schoettmer, Free State High School Soccer Coachġ0. Bill DeWitt, Lawrence College and Career Centerĩ. Megan Stuke, The Willow Domestic Violence Centerĥ. Elizabeth Keever, Just Food/Heartland Community Health CenterĢ. Heidi York, The Willow Domestic Violence Centerġ0. Jennifer Donnelly, The Lawrence Arts Centerħ. Wendy Smith, Heartland Community Health CenterĤ. Rosie Robertson, Solomon & AssociatesĪdministrative Assistant- nonprofits/gov./groupsġ. Haley Patterson, Bridge Haven Memory CareĨ. Cory Murphy, Clinton Parkway Animal Hospitalĥ. Candi Williams, Wakarusa Veterinary Hospitalĥ. Need to get in touch? Email us at in Best of Lawrence advertising? Contact Assistantģ. Additional magazines can be picked up at the Journal-World office - 1035 N 3rd St, Ste 101-B during normal office hours (Monday-Friday 8 am - 5 PM). This is despite a drop in exposure rating to 2,130.The Best of Lawrence results magazine will be included in the Journal-World on Sunday, September 4. What is your recommendation for the Flamingo Grill's advertising campaign? Maximizing the number of new customers is the best option because the potential new customers will increase from 127,100 to 139,600. Compare the recommendations from parts 1 and 4. Develop the media schedule under this objective. After reviewing HJ's recommendation, the Flamingo's management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Furthermore, the shadow price of the radio and newspaper ads are in small multiples (.0012 and -.0005) to even make a significant impact on the maximum exposure.Ĥ. The degree of sensitivity for the maximum exposure coefficient is low because it is a non-binding (constraint 10 =0). What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients? A discussion of the ranges for the objective function coefficients. Based on the LP solution, only one TV ad will be added given the additional $ 10,000. How would the total exposure change if an additional $10,000 were added to the advertising budget? The exposure rating would increase to 2,215 from 2,160. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each media. The objective of the advertising campaign is to maximize the total exposure rating across all media. The following information was provided by H&J: Advertising Medium TV1 TV2 RD1 RD2 NP1 NP2Ĭost per Ad $ 10,000 10,000 3,000 3,000 1,000 1,000 Introduction The Flamingo Grill’s management team hired the advertising firm Haskell & Johnson to recommend the optimal advertising mix of television, radio and newspaper ads given a budget of $279,000.00. Advanced Decision Science Flamingo Grill - Linear Programming Case
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